June 23rd: Is it really ever possible to emphasize ‘progress’ over a win total for a season?

An interesting look-back in time revealed an article from the World-Herald from this exact week in 2003, with then A.D. Steve Pederson saying that regarding the upcoming season for Frank Solich (who was fresh off of a 7-7 season), the administration would be emphasizing progress over win total. Is that a bunch of B.S.? It seems how things will go this year, but don’t Nebraskans always emphasize win total