Bowl games have officially gone over the edge—a random Illinois town is now the sponsor of the Bahamas Bowl

-You read that right—the town of Elk Grove Village, Illinois is now using their town’s logo—“Makers Wanted”—to sponsor the Bahamas Bowl. So…all the money that goes to paying for the sponsorship and naming rights and TV rights to ESPN—is not coming from a company. It’s coming from a random city in Illinois. Have you ever seen something so crazy?

-Imagine a Nebraska town sponsoring some random bowl game and the money that would go into it…what’s the benefit?